“WTF is my message?” 6 Tips To Clarity
Need to discover your unique message and clarify your purpose when you have no f*cking clue what it is? When you are starting out in your own business, it is quite common to get confused, overwhelmed and just pissed off when trying to discover and identify what is your true 'mission', you message, your purpose...Lisa can help.
Click below for our Top 6 Tips To Clarify Your Message! This is not your typical list and doesn't contain the normal BS like write out your goals.
Lisa O'Connell, is the Owner of Sun-Kissed Living and loves to help you share your sunshine! But you need to know what your message is to start. Dubbed as 'The Message Mentor', Lisa focuses on helping everyday people, Entrepreneurs and startup business owners discover, create and share their message.
DISCOVER | CREATE | SHARE
The Mexican Fisherman Story
The American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellow fin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them. The Mexican replied, "only a little while."
The American then asked, "Why don't you stay out longer and catch more fish?"
The Mexican replied, "I have enough fish to support my family's immediate needs."
The American then asked, "But what do you do with the rest of your time?"
The Mexican fisherman said, "I sleep late, fish a little, play with my children, take siesta with my wife, Maria, and stroll into the village each evening where I sip wine and play guitar with my amigos. I have a full and happy life."
The American scoffed, "I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds, buy a bigger boat. With the proceeds from the bigger boat you could buy several boats. Eventually you would have a fleet of fishing boats.
‘Then what?’ asks the fisherman.
Instead of selling your catch to a middleman you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing and distribution.
‘What would I do then?’ the Mexican asked.
You would need to leave this small coastal fishing village and move to Mexico City, then LA, and eventually NYC where you will work long hours and run your expanding enterprise."
The Mexican fisherman asked, "But, how long will this all take?"
To which the American replied, "at least fifteen to twenty years."
"But what then?"
The American laughed and said, "That's the best part. When the time is right, you would announce an IPO and sell your company stock to the public and become very rich. You would make millions."
"Millions!? . . . then what?"
The American said, "Then you would retire, move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos . . .